DISCOVER
User Interviews / Contextual Interviews
Contextual Inquiry / Ethnography
Customer Journey Maps
Analytics
User Diary Studies

Tools:
Video Recording  |  Audio Recording  |  Google (or other) Analytics Tools
RESEARCH
Stakeholders Interviews
Surveys
Customer Feedback
Competitive Analysis
System Usability Scale (SUS)
Ethnographic Field Studies

Tools:
Survey Monkey  |  Typeform  |  Audio Recording  |  Video Recording  |  RealtimeBoard
DEFINE
Empathy Maps
Personas
Scenarios
Storyboards
User Journey Map
Storyboards
Problem Definition

Tools:
RealtimeBoard  |  Sketch
DESIGN
Treejack
Card Sorting
Label Audit
Sketches
Wireframes
Paper Prototypes
Low-fidelity Prototypes
High-fidelity Prototypes

Tools:
Optimal Workshop  |  InVision  |  Marvel  |  Balsamiq  |  Sketch  |  Figma  |  Adobe XD
EVALUATE
Think-Aloud Usability Testing
Remote Usability Testing
A/B Testing
System Usability Scale (SUS)

Tools:
Video Recording  |  Audio Recording  |  Lookback.io  |  QuickTime  |  Camtasia
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